CUSTOMER ENGAGEMENT & CRM
In today's digital age, relationships with consumers go far beyond the traditional concept of customer service. Our customers now expect a true relationship – one that requires communication, trust and loyalty. And that starts well before they even become a customer – it begins the minute they have the first interaction with your organization.
All parts of your company must work together: marketing finds and nurtures the lead, sales closes the deal, customer service keeps the customer happy. Now everything must work together cohesively.
Customer relationship management (CRM) can help reduce costs and increase profitability by organising and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields.